Maintaining corporate social responsibility (CSR) is a team effort. Social responsibility isn’t just a marketing tactic; a 2019 survey revealed that 77% of American consumers are more likely to support brands that commit to making the world a better place. As social,...
Video marketing skills aren't just limited to your skill with a camera. With thousands upon thousands of videos being watched each and every day, it’s no surprise that video marketing is an incredibly lucrative industry– not just for businesses, but for the companies...
Social media and video marketing brings businesses together like never before. When it comes to marketing, businesses have different goals, values, and communication styles than your average consumer. B2B (business-to-business) marketing involves promoting goods and...
As brands continue to fight for your attention at every second of the day, consumers are becoming increasingly conscious of who and where they get their messages from. Sponsored and in-house content just doesn’t get the same response from consumers as it used to;...
Have you ever wondered why it’s so difficult for modern consumers to sit through a 15-second commercial break? Most commercials and video ads suffer from a lack of interactivity. Today, users have easy access to a variety of interactive storytelling entertainment:...
With the emerging prevalence of AI in modern technology, we’ve seen a variety of improvements in our everyday lives– unfortunately, this can also mean new online threats. Over the last 3 months, OpenAI reportedly carried out a crackdown operation on five covert...
