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The Future of AI in Digital Marketing: How AI Will Change the Industry by 2025
Over the past two years, a single truth has become abundantly clear: AI is here to stay. The AI industry grows more and more every year, breaking into a variety of industries. What could this mean for the future of AI in digital marketing?
The Business of Giving Back: 5 Key Principles of Corporate Social Responsibility
Corporate social responsibility (CSR) is a self-regulatory business model that views ethical and environmental concerns as equal to the pursuit of growth and profit. Successful CSR should go beyond just promoting eco-friendly products; ethical, social, and environmental considerations should be apparent in every aspect of your brand’s marketing.
5 Video Marketing Skills You Need to Succeed in 2024
With thousands upon thousands of videos being watched each and every day, it’s no surprise that video marketing is an incredibly lucrative industry. Whether you’re looking to hire a video marketing team or become part of one yourself, the industry has a variety of roles for professionals of all kinds.
B2B Video Marketing Strategies: Build Connections That Matter
Unlike B2C (business-to-consumer) digital marketing, B2B marketers have fewer digital platforms to take advantage of; such interactions often take place on professional sites like LinkedIn or real-time social media platforms. Knowing how to use these limitations to your advantage is the key to a successful B2B video marketing strategy.
The Pros and Cons of User-Generated Content
As brands continue to fight for your attention at every second of the day, consumers are becoming increasingly conscious of who and where they get their messages from. These trends point to a need for authenticity, transparency, and interactivity in modern marketing.
Interactive Storytelling for Digital Marketing: Online Marketing Strategies for 2024
Looking to improve your online marketing campaign for 2024? When it comes to digital marketing, the execution of an interactive storytelling strategy can be highly versatile. No matter what they look like, interactive narratives are meant to keep the user mentally engaged for longer periods of time– in some cases, even after the experience is over. Here are some ideas for interactive storytelling strategies that you can implement into your own brand.
Cracking Down on AI Fraud: How OpenAI Disrupted AI-Assisted Political Fraud
On May 31st, 2024, OpenAI disclosed that it reportedly carried out a three-month crackdown operation on five political covert influence operations (IO) across their site. With these very AI programs affecting industries across the world, what does this mean for online security?
Make Your Viewers Care: 3 Sound Design Tips for High-Impact Video Marketing
Sound design is an incredibly powerful tool that feeds into your own capacity for empathy and memory recall. In the era of TikTok, Reels, 15-second ads, and even video essays, thousands upon thousands of videos are competing to make you, the viewer, care about what they’re trying to sell. But what makes a video stand out and grab your attention?
Embracing Authenticity Over Budget
Video marketing stands at the forefront of this shift. Its dynamic nature allows brands to tell their stories in a way that is not just heard but felt, offering a canvas for authenticity to shine. Videos that capture raw, unfiltered moments tend to perform better in terms of engagement and conversion. They reflect the human side of brands, breaking down the barriers that traditional advertising methods often erect.
Why storytelling is so important?
In this insightful blog post, we delve into the heart of storytelling and its unparalleled significance in today’s digital era. Storytelling is not just an ancient form of communication; it’s a powerful tool that bridges the gap between brands and their audiences, weaving a fabric of connection that is both profound and personal. Through storytelling, messages become memorable, emotions are ignited, and a deep, lasting bond is formed. Whether it’s through marketing, education, or entertainment, understanding why storytelling holds such sway can transform the way we engage, persuade, and inspire. Join us as we explore the compelling reasons behind storytelling’s enduring importance and how it continues to shape our world.