Power Up Your Business With Video Marketing: Here's Why and How!

Hello, digital innovators! Here we’re, bringing you another strategic insight from iStudios Media. After weathering the challenges of 2020, we’re now navigating a digital landscape like never before, where video marketing reigns supreme.

With the dawn of 2023, our reliance on digital platforms has dramatically increased. Triggered by the pandemic, this digital shift sees the average person spending an astonishing 120 minutes every day watching online videos. This trend provides an exceptional chance for your brand to make a lasting impact with video marketing.

Understanding Video Marketing

Video marketing, an integral component of content marketing, harnesses the power of diverse video forms to enhance your brand’s visibility and drive your business goals. This includes but isn’t limited to vlogs, interviews, tutorials, product demos, event videos, and customer testimonials.

Creating an effective video marketing strategy involves asking five key questions:

  1. Who is your target audience?
  2. What are your content goals?
  3. Where will you publish your video content?
  4. What’s your budget?
  5. What ingredients are needed to make your video effective

The Visual Advantage: Show, Don’t Tell

“Show, don’t tell,” the golden rule of writing, holds true for video marketing. Giving your brand a face helps cultivate a deeper, more personal connection with your audience, especially in our current climate of limited in-person interactions.

It’s crucial to curate your videos with creativity, strategic intent, and tonal appropriateness. Remember, an exciting product loses its appeal if the presenter seems bored or disinterested. Your audience craves an engaging experience, not just plain information!

Video Marketing: A Must in the Remote Era

With the world adapting to online shopping and remote work, videos have become indispensable, especially product demos. Cisco’s recent data reveals that online videos will account for more than 84 percent of all consumer internet traffic by 2023.

Featuring a video on your website significantly bolsters your SEO game. In fact, a website is 55 times more likely to rank on Google’s front page if it includes a video. This strategy not only drives more traffic but also elevates conversions and sales. Intriguingly, 77 percent of users who watch an explainer video about a product are likely to buy it.

Furthermore, video content plays a vital role in promoting word-of-mouth marketing. As customers share your videos on social media, your brand visibility escalates. It’s noteworthy that social video generates 12 times more shares than text and images combined.

Shooting video review in greenhouse
In Conclusion

Despite the challenges that the past years have thrown at us, we’re on the cusp of a thrilling new chapter. 2023 is your year to harness video marketing. Stay tuned with us on Facebook and Instagram for more marketing nuggets. Until next time, stay safe and keep advertising!



  1. Hootsuite Digital 2023 Report