Social media and video marketing brings businesses together like never before. When it comes to marketing, businesses have different goals, values, and communication styles than your average consumer. B2B (business-to-business) marketing involves promoting goods and...
Have you ever wondered why it’s so difficult for modern consumers to sit through a 15-second commercial break? Most commercials and video ads suffer from a lack of interactivity. Today, users have easy access to a variety of interactive storytelling entertainment:...
Every day, thousands upon thousands of videos are competing for your attention, each with the same goal in mind: to make you, the viewer, care about what they’re trying to sell. But what makes a video stand out and grab your attention? What is Sound Design? Sound...
