As brands continue to fight for your attention at every second of the day, consumers are becoming increasingly conscious of who and where they get their messages from. Sponsored and in-house content just doesn’t get the same response from consumers as it used to;...
Have you ever wondered why it’s so difficult for modern consumers to sit through a 15-second commercial break? Most commercials and video ads suffer from a lack of interactivity. Today, users have easy access to a variety of interactive storytelling entertainment:...
Every day, thousands upon thousands of videos are competing for your attention, each with the same goal in mind: to make you, the viewer, care about what they’re trying to sell. But what makes a video stand out and grab your attention? What is Sound Design? Sound...
