Social media and video marketing brings businesses together like never before. When it comes to marketing, businesses have different goals, values, and communication styles than your average consumer. B2B (business-to-business) marketing involves promoting goods and...
As brands continue to fight for your attention at every second of the day, consumers are becoming increasingly conscious of who and where they get their messages from. Sponsored and in-house content just doesn’t get the same response from consumers as it used to;...
Have you ever wondered why it’s so difficult for modern consumers to sit through a 15-second commercial break? Most commercials and video ads suffer from a lack of interactivity. Today, users have easy access to a variety of interactive storytelling entertainment:...
Every day, thousands upon thousands of videos are competing for your attention, each with the same goal in mind: to make you, the viewer, care about what they’re trying to sell. But what makes a video stand out and grab your attention? What is Sound Design? Sound...
