It’s not easy being a small business in the Bay Area. Managing and growing your own startup takes a lot of blood, sweat, tears, and–above all–sacrifice: managing sales, planning business decisions, and doing your own marketing can take a lot out of a small team, let...
Social media and video marketing brings businesses together like never before. When it comes to marketing, businesses have different goals, values, and communication styles than your average consumer. B2B (business-to-business) marketing involves promoting goods and...
As brands continue to fight for your attention at every second of the day, consumers are becoming increasingly conscious of who and where they get their messages from. Sponsored and in-house content just doesn’t get the same response from consumers as it used to;...
Have you ever wondered why it’s so difficult for modern consumers to sit through a 15-second commercial break? Most commercials and video ads suffer from a lack of interactivity. Today, users have easy access to a variety of interactive storytelling entertainment:...
With the emerging prevalence of AI in modern technology, we’ve seen a variety of improvements in our everyday lives– unfortunately, this can also mean new online threats. Over the last 3 months, OpenAI reportedly carried out a crackdown operation on five covert...
