Marketing Tips
The Official Blog of iStudios Media
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Company Web Design for Beginners: Introduction to HTML and CSS
A company website is essential for any business,...
5 Logo Design Tips to Perfect Your Logo On a Budget
Want a professional logo design on a budget? This blog delves into 5 design tips and tricks to help you design a logo for your startup or small business. This guide is designed for business owners of all skill levels who want to take a hands-on, DIY approach to marketing.
Small Business Spotlight: 3 Bay Area Businesses and Startups You Should Know About
The team at iStudios Media wants to take a moment to appreciate some of the hardworking small businesses and startups that help keep the Bay Area afloat.
The Future of AI in Digital Marketing: How AI Will Change the Industry by 2025
Over the past two years, a single truth has become abundantly clear: AI is here to stay. The AI industry grows more and more every year, breaking into a variety of industries. What could this mean for the future of AI in digital marketing?
The Business of Giving Back: 5 Key Principles of Corporate Social Responsibility
Corporate social responsibility (CSR) is a self-regulatory business model that views ethical and environmental concerns as equal to the pursuit of growth and profit. Successful CSR should go beyond just promoting eco-friendly products; ethical, social, and environmental considerations should be apparent in every aspect of your brand’s marketing.
5 Video Marketing Skills You Need to Succeed in 2024
With thousands upon thousands of videos being watched each and every day, it’s no surprise that video marketing is an incredibly lucrative industry. Whether you’re looking to hire a video marketing team or become part of one yourself, the industry has a variety of roles for professionals of all kinds.
B2B Video Marketing Strategies: Build Connections That Matter
Unlike B2C (business-to-consumer) digital marketing, B2B marketers have fewer digital platforms to take advantage of; such interactions often take place on professional sites like LinkedIn or real-time social media platforms. Knowing how to use these limitations to your advantage is the key to a successful B2B video marketing strategy.
The Pros and Cons of User-Generated Content
As brands continue to fight for your attention at every second of the day, consumers are becoming increasingly conscious of who and where they get their messages from. These trends point to a need for authenticity, transparency, and interactivity in modern marketing.
Interactive Storytelling for Digital Marketing: Online Marketing Strategies for 2024
Looking to improve your online marketing campaign for 2024? When it comes to digital marketing, the execution of an interactive storytelling strategy can be highly versatile. No matter what they look like, interactive narratives are meant to keep the user mentally engaged for longer periods of time– in some cases, even after the experience is over. Here are some ideas for interactive storytelling strategies that you can implement into your own brand.
Cracking Down on AI Fraud: How OpenAI Disrupted AI-Assisted Political Fraud
On May 31st, 2024, OpenAI disclosed that it reportedly carried out a three-month crackdown operation on five political covert influence operations (IO) across their site. With these very AI programs affecting industries across the world, what does this mean for online security?