ROI vs ROAS

ROI vs ROAS

ROI or ROAS, What’s the Best KPI for your Marketing Strategy Return on investment is one of the most important metrics in eCommerce (ROI). But tracking ROI may not tell digital marketers everything they need to know about how to improve their online...
What Is Chat GPT?

What Is Chat GPT?

The Chat GPT: The Next-Generation AI Chatbot Powered by Open AIHow familiar are you with Chat GPT? It’s an AI system programmed to carry on human-like conversations. It uses OpenAI’s state-of-the-art language model, GPT-3, as its foundation.Exactly what is it that...
Your 2023 Marketing Strategy

Your 2023 Marketing Strategy

5 Reasons Why Video Marketing is a Must-Have in Your 2023 Marketing Strategy Are you ready to kick your marketing up a notch in 2023? If so, it’s time to start thinking about video. No, we’re not talking about breaking out the old camcorder and filming...